Toughening up StanleyGuard USA – SAMMY award winner
Stanley, a household name worldwide and Stanley Security in the US, teamed up with a past client of ours, PanicGuard to deliver a best-in-class personal security suite across America. PanicGuard approached us to create an attention grabbing campaign to be rolled out to staff and potential clients alike.
The solution
Taking a left field approach to stand out from the myriad of other security solutions, we leveraged Stanley’s stirling (or should we say dollar?) reputation combined with tongue-in-cheek imagery and bold, confident messaging over press, print, presentation media and digital advertising for an arresting, charming campaign.
Since it’s launch the campaign has helped bag for Stanley USA both the 2017 SAMMY Award for Best Display Advertisement and helped secure the Best Overall Integrated Marketing Program
STANLEY Security is a division of STANLEY Black & Decker (NYSE:SWK), one of the 500 largest public companies in the U.S., worth over 10 billion USD. STANLEY Black & Decker operates in 131 locations worldwide, with 45,000+ employees and 50,000 products. The Group is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security solutions, engineered fastening systems, and more – and we can almost guarantee you've got one of their products.
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