T Hoffman Engineering, founded in 1955 and based in Stamford, USA is a well respected supplier of LED and NVIS lighting and test equipment to military and commercial markets worldwide. Starting with just a logo, they tasked Tandi with a complete brand overhaul, helping them to identify their core values then implement this with a completely new brand look and feel to incorporate stationery, brochures, folders and more.
THE SOLUTION
Beginning with a full brand workshop (done via video conference which was a first for us!), we dug away at 60 years of preconceptions to help crystalise modern, relevant brand values, tone of voice and a personality to help differentiate them in a fierce marketplace. We then personified this with brochures, folders, stationery and more – all falling in line with their core divisions and business units.
INNOVATIVE TRUSTED SOLUTIONS: Hoffman Engineering, based in the US with sales to a global market, manufacture and develop systems for Aerospace, Ground Vehicle and Shipboard Lighting
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