AGI, celebrating their centenary in 2015, have been the industry leader in naval and aviation equipment to the civil and military marketplace since their inception. A strong brand identity was required with brand guidelines and supporting collateral to ensure stand out in an increasingly competitive marketplace.
As well as working on an initial competitor review, we ran a full brand workshop to clarify AGI’s core brand values, tone of voice, personality and essence. This was followed with a new brand identity and complete set of guidelines in a hardback brand book incorporating; colour palette, design guides, font usage, photography styles, brochures, datasheets, exhibition graphics, digital work, stationery, Powerpoint, commercial and military advertising, vehicle livery, promotional items and more.
Our knowledge of the Defence Industry coupled with their understanding of the complexities of working in the multifaceted Military and Civil markets meant that they were our first choice to lead the re-brand of AGI. Their creativity and passion was evidenced in the Brand Workshop that they hosted with our Key Stakeholders, the outcome of which identified a winning route that was empowering, whilst remaining true to the heritage of our Brand. The subsequent Brand Guide designed and produced has been invaluable in reaffirming our Core Brand Values and provides clarity, delivering a consistent message to our customers.
AGI is a long established established British company and a leader in manufacturing a wide range of instruments and systems for the Defence and Civil markets worldwide.
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